How to Host a Brand Event Tailored to the Conscious Consumer
In today's world, hosting an event that aligns with sustainability values is not only responsible but also highly appealing to the conscious consumer. From sourcing sustainable products to incorporating eco-friendly practices, there are several ways to create an unforgettable brand event that leaves a positive impact on both attendees and the environment. In this blog, we'll explore some key strategies to help you host a sustainable event tailored to the conscious consumer.
Source Sustainably: One of the most effective ways to reduce your event's carbon footprint is by sourcing sustainably. Support local businesses that prioritize eco-friendly practices and offer sustainable food, beverages, and event supplies. Not only does this reduce transportation emissions, but it also contributes to the local economy. Be proud of your sustainable choices and let your guests know about the extra effort you've made. Incorporate this information on your invitations or even your food menus, turning it into an impactful storytelling moment.
Creative Lighting: Lighting plays a crucial role in setting the mood for any event. Opt for energy-efficient LED lighting whenever possible, as it consumes less electricity and has a longer lifespan. Additionally, consider utilizing natural lighting options, such as hosting outdoor or daytime events. If you desire a romantic candlelit atmosphere, choose candles made from soy or beeswax instead of traditional paraffin wax. These alternatives are not only eco-friendly but also create a warm and inviting ambience.
Repurposed Custom Builds: Custom builds can add a unique and photo-worthy touch to your event space. When requesting custom builds, opt for designs that can be repurposed for future events or find new homes within your organization. At Minni, we've produced custom surfboards, plinths, and backdrops that have found new lives in offices or at subsequent events. By embracing reusable structures, you not only reduce waste but also create a lasting impact with each future event.
Eco-Friendly Favors: Ditch traditional favours and opt for sustainable alternatives that align with your event theme. Consider reusable items or locally sourced products that reflect your brand's commitment to the environment. Not only will these eco-friendly favours impress your guests, but they also minimise waste. To take it a step further, present the favours in reusable bags, encouraging guests to continue their sustainable habits beyond the event.
Hosting a brand event tailored to the conscious consumer is an opportunity to showcase your commitment to sustainability and inspire others to adopt eco-friendly practices. By sourcing sustainably, incorporating creative lighting options, repurposing custom builds, and offering eco-friendly favours, you can create an unforgettable event that resonates with your audience while minimising your environmental impact. Embrace these strategies, and let your brand's dedication to sustainability shine through every detail of your event. Together, we can make a positive change and set the stage for a more sustainable future.